02 April 2020
Innovative branding for innovative lawyers
Lumen Lawyers’ visual identity was developed by designstudio Multitude. Recently, Multitude explained how Lumen Lawyers’ innovative concept inspired Multitude to create an innovative brand:
“A new light on the legal profession
Lumen Lawyers are innovative in their approach. In addition to flexible working hours, they value being human and approachable to their clients. These qualities formed the starting point for the visual identity.
We also emphasize Lumen Lawyers’ particular character in use of color. No dark blue, but gold, yellow and bright blue. Light like a clear day and professional. Combined with friendly elements such as the chosen typeface and the open icons, the identity strikes a firm balance between friendliness and a sense of expertise. After all, the latter is not entirely unimportant when you’re in need of a lawyer.”
Read more about Multitude on their website: https://www.multitude.nl/en/work/lumen-lawyers